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A family tradition that begins with a family recipe.

Since 1984, Don Jose Foods has formulated high-quality non-dairy beverages using our family’s horchata recipe.

Steady growth.

As leaders in the Hispanic beverage industry, we’ve enjoyed growth through strong consumer demand for our high-quality and delicious products. Don Jose Horchata continues to be a leader in the non-dairy chilled-beverage category.

Our unique and delicious beverages provide an alternative to milk, ideally suited for those who are lactose intolerant or who are seeking something different.